Cancer is on the rise. According to the World Cancer Research Fund International, there were some 14.1 million cancer cases around the world in 2012. By 2035, this number is expected to hit a staggering 24 million. While medical advances have increased the chances of cure, it will take more than doctors and medical science to fight cancer. Everyone will need to join hands to raise awareness about the disease, so that it can be prevented, detected early, and treated in time.