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Parkway Cancer Centre (PCC) kicked off Breast Cancer Awareness month with Bare for Hope, an event by PCC and Her World. The highlight of the night was the unveiling of a 3-D sculpture created by finger-painting artist Adeline Yeo.
The launch event, held at the Paragon Atrium, on 16 October, was not only a celebration of women, but also to promote greater awareness about breast cancer.
Dr See added that growing awareness of the disease allows it to be more openly discussed, encouraging women to go for screening more regularly.
In collaboration with Her World magazine, renowned created a life-sized sculpture of a ribbon with 55 pairs of 3-D prints of women’s breasts, decorating it in hues of pink. Among the 55 women who volunteered to have their breasts scanned and printed into 3-D models were breast cancer survivors and celebrities Jade Seah and Oon Shu An.
Ms Yeo finished her installation with a flourish on the night itself by adding the last few touches of paint before it went on auction. She added, “Awareness should not just be in the month of October. It should not stop here.” Yeo’s sculpture remained at the roadshow at the Paragon Atrium from 17 to 25 October.
As part of the cause, Parkway Cancer Centre will also be providing free mammograms for women at the Star Shelter (a temporary refuge for survivors of domestic violence) for every 10 hashtags of “#BareforHope” on Instagram. Since the launch event, it has already received 218 hashtags and has given out 22 mammograms.
The night ended on a high with cocktails and canapés but it was the message that cancer can be beaten that came through. Men and women gamely took their pledge cards and posted their selfies for a good cause. Shoppers and passers-by also stopped to admire the huge pink ribbon sculpture and many pledged their support to boost breast cancer awareness.
Her World editor Pearlyn Tham said: “We are so grateful that Parkway Cancer Centre is donating free mammograms for women at the Singapore Council of Women’s Organisations’ Star Shelter, because every woman should have the chance to take charge of her breast health.”
By Charmaine Ng
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